...but here is the kicker
…the only key factor that drives actual growth to a SaaS business is how you communicate and position your Unique Value Proposition (UVP)
In my 2+ years of consulting, and marketing with SaaS companies, I’ve mastered the psychology behind what makes users like you and I keep our subscriptions going no matter what other competitors do or say.
And it’s simple — you’ve got a problem; and they’ve positioned and communicated their UVP as the key solution.
Having your UVP in place allows you to create a solution for an existing problem, not a solution for a non-existing one, and knowing this gave me an edge.